Ethical
Sponsorship Policy
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General
conditions concerning sponsorship
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There
must be strong grounds for believing a sponsorship initiative will
result in benefits to WESNET and its members.
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There
must be no attempt on behalf of a sponsor to influence WESNET’s
policy in any way, either explicitly or implicitly.
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The
committee must be satisfied that WESNET’s reputation will not be
harmed as a result of accepting funds from a sponsor.
Policy
Statements
Four
general principles form the basis of this policy:
Maintenance
of independence
WESNET
is very careful when working with commercial organisations and their
agents that its independent status is not compromised in any way. If there
is a possibility that this may be placed in jeopardy WESNET will withdraw
from any such initiative. WESNET will not embark upon or continue with any
sponsorship, co-promotion or collaborate a venture which might damage its
reputation.
Partnership
approach
Where
possible, relationships between WESNET and commercial companies should be
based on a partnership approach. Both
sides should aim for a scenario where the two work together on practical
initiatives (whilst preserving WESNET’s independence and credibility).
Such initiatives might include, for example, a workshop to debate a shared
issue of concern/interest, whilst
generating income to cover the costs of such an event and contribute to
the on-going work of WESNET.
Mutual
benefit for all concerned
WESNET
recognises that successful partnerships depend on both parties gaining
something. Each should make
efforts to understand the internal culture of and external pressures on
the other. The broad benefits which each expects to gain should be openly
set out during initial discussions.
Integrity
and openness
WESNET
aims to be transparent in its relationships with sponsors and associated
activities. To enforce the above principals, the following internal
procedures are in place:
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All
potential sponsors are checked for their financial and ethical
standing prior to any formal agreement being reached.
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Any
organisation that is or perceived to be associated with tobacco, the
manufacture or distribution of alcohol, that profits from practices
that cause environmental or ecological damage, or
any other initiatives which have a detrimental affect on health and
welfare are not acceptable for sponsorship.
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Any
organisation that does not promote and practise a work environment
that is free from sexism, racism, homophobia and all forms of employee
oppression will not be acceptable for sponsorship.
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In
the event of an incident arising resulting in media or generating
political attention, the sponsor must inform WESNET immediately.
WESNET also has a duty to keep the sponsor(s) informed of
relevant information. WESNET reserves the right to take appropriate
action to ensure its reputation is not adversely affected in anyway as
a result of such incidents.
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Sponsorship
is considered a business arrangement, therefore all aspects must be
clear and explicit to all parties involved.
All agreements are exchanged in writing and sponsors are
required to endorse and abide by WESNET's ethical sponsorship policy.
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WESNET
should be consulted whenever and wherever its name is used by
sponsors, for both internal and external communications.
Approval must be sought for any copy produced which refers to a
WESNET initiative supported/sponsored by a commercial organisation.
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At
no time can WESNET logo be used without express written permission for
every occasion it is used.
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At
no time can press releases be issued which refer to WESNET without
prior approval.
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WESNET
staff and those working or acting on its behalf, are required to
follow a code of conduct whereby they:
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Act
impartially in all their work;
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Refuse
gifts, benefits, hospitality or sponsorship of any kind which might be
seen to compromise their personal judgement or integrity, or seek to
exert influence to obtain preferential consideration;
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Declare
and register gifts, benefits, hospitality or sponsorship of any kind
(provided that they are worth at least $30), whether refused or
accepted. Staff should use
their professional judgement in deciding the relevance of such items.
Items of trivial character, or inexpensive gifts such as
calendars can reasonably be excluded;
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Declare
financial or personal interest in any organisation with which they
have to deal, and withdraw from those dealings if required;
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Not
misuse their official position or information acquired in the course
of their official duties, to further private interests or those of
others;
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Beware
of the potential for bias generated through sponsorship, where this
might impinge on professional judgement and impartiality; and
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Maintain
confidentiality at all times.
Adopted
February 2006.
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Please contact wesnet@wesnet.org.au
Page created 20 December 2000 | Page updated 13 August 2008 |